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Paid, Earned and Owned 媒体-Three Essential Elements to 市场营销 Success- July 10th

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The Power of Connections: Leveraging Networking for Your Small Business - Aug 7th

"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "

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Defining Your Audience: The Power of Buyer Personas - June 5th

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

市场营销 to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

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How to make the most of your mentoring experience

A mentoring session is a confidential, personalized conversation with a business expert to answer a question or to solve a problem that you’re facing.

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What To Expect During Your Score Mentor Meeting

This video will help you learn more about meeting with a SCORE Ann Arbor Area Mentor to help you be prepared for your Mentoring Session.

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The Business Model Canvas

Visual template that provides a structured framework to explore and document the key components of your business, from value propositions to customer relationships and revenue streams.

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How to Establish 非营利组织 Partnerships That Work!

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Simple Steps for Starting Your Business Part 5: Funding Options/Conversations with Entrepreneurs

This final session will wrap up the series by focusing on funding options to grow your business, increase production or service capacity, 推动销售, and boost your profit. Funding can come from a variety of sources including equity investors, community development and SBA support, online lending, fintech, crowdfunding, 和更多的.

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Simple Steps for Starting Your Business Part 2: Business Concept

This session will teach you how to evaluate your business concept. You'll do this by reviewing a feasibility plan draft of a sample business, learn how to research industry profile data, customer data, financial projections, 和更多的 in this workshop.

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Simple Steps for Starting Your Business Part 1: Start-Up Basics

This workshop will introduce you to key considerations of starting a business in today’s competitive marketplace including the traits that lead to success.

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